Design that speaks your value, and quietly sells it for you.
Design that speaks your value and sells it beautifully.
Thoughtful, strategy-led brand and web design for photographers, designers, consultants, and other creative businesses who are ready to grow with intention, not noise.
WHY STRATEGY-LED DESIGN MATTERS
Aesthetics alone don’t bring enquiries.
A strong brand is the quiet structure behind everything: how you’re perceived, what you’re remembered for, and why someone chooses you over someone similar.
When we work together, we’re not just selecting fonts or colours, we’re clarifying what you stand for, who you’re speaking to, how your offers fit together, and how your brand feels at every touchpoint. Every element we create, copy, visuals, and website structure, works together to tell a clear story, build trust, and turn casual visitors into genuinely interested clients.
You don’t need perfect wording or polished ideas. You bring your expertise; I translate it into a calm, cohesive, and effective brand presence.
Our Services
Thoughtful, strategy-led brand & web design to help your business look, feel, and work the way it should. Three pathways: choose the one that matches where you are today.
Brand Design Only
FROM $1200 · 2-4 WEEKS
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In-depth brand discovery questionnaire
Strategic direction (tone, visual mood, positioning insights)
Full logo suite (primary, secondary, submarks)
Curated colour palette & typography
Core visual language: spacing, hierarchy, layout cues
Brand guidelines PDF for consistent use
Optional add-ons: social graphics, stationery, packaging
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Your current visuals no longer reflect the level or direction of your work
You want your brand to feel more polished, intentional, and aligned with your values
You're preparing for a future website refresh and want a strong foundation first
You want a cohesive identity that brings clarity to your message and confidence to your presence
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A brand identity that feels like a natural extension of you: grounded, distinctive, and thoughtfully considered.
You’ll walk away with a complete visual system that supports your pricing, elevates your presence, and makes every touchpoint (website, proposals, guides, socials) feel unified and professional. -
My process is calm and structured, so you always know what we’re working on and what comes next.
1. Brief
You complete a simple brand questionnaire where you share your vision, preferences, and the feeling you want your brand to communicate.2. Initial direction
I translate your answers into a clear direction - visual mood, tone of voice, and positioning cues to guide the design.3. Brand development
I design your full brand identity: logo suite, colours, typography, and visual language.4. Refinement
We refine the details together until everything feels aligned. I do not limit revisions, we work until the result is exactly right.5. Delivery
You receive final brand files and a polished guidelines document so you can use your identity with clarity and confidence.
A refined, strategic brand identity built to express your voice with clarity and intention. Perfect when you feel ready to elevate your presence, but want to begin with the foundation - the story, the visuals, and the feeling behind your work.
Web Design Only
FROM $1700 · 3-4 WEEKS
A custom Showit or Squarespace website designed to feel clear, intuitive, and deeply aligned with your work.
This isn’t just design, it’s copywriting, structure, and user experience working together to support connection and meaningful enquiries.
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Strategic site map & page flow (up to 10 pages)
Custom website design, tailored to your brand
Copywriting for each page (or refinement of your draft text)
Conversion-led layouts and gentle UX
Blog setup (if needed)
Essential SEO structure (titles, descriptions, headings)
Responsive desktop & mobile design
Launch-week support
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Your current site feels outdated, unclear, or disconnected from your brand
You want a website that guides visitors naturally through your story and offers
You prefer a designer who can handle the visuals, messaging, and structure, not just the aesthetics
You’re ready for something that feels like “finally, this makes sense”
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A website that feels calm, intentional, and genuinely reflective of your work.
Clear messaging, well-structured pages, and a visual atmosphere that invites trust and understanding.
A place online that finally feels like you - coherent, welcoming, and built to convert with ease. -
A gentle, structured workflow designed to remove overwhelm and make every step clear.
1. Project conversation
We discuss your goals, your audience, and the feeling you want your site to evoke.2. Booking & invoice
I secure your project and outline everything clearly, so you know exactly what to expect.3. Website brief
You receive a friendly, structured questionnaire to help you express your vision. No pressure to have perfect answers, simple is enough.4. Draft copy template
I prepare a clear copy outline for you to fill with very rough drafts. No need for polished text, I refine and rewrite everything myself.5. Homepage first
I design the homepage and send it for review. We adjust anything needed and make sure the direction feels right before moving forward.6. Full website build
With the homepage approved, I design and build all remaining pages to create a coherent, flowing experience.7. Refinements & launch
You review the full site, we polish the details, and once everything feels just right - we prepare for launch. No revision limits, the goal is quality, not speed.
Full Brand + Web Design
FROM $2500 · 4-5 WEEKS
A fully integrated brand and website transformation - strategic, cohesive, and beautifully aligned. This is the most effective path if you're ready to elevate your entire presence and want everything to feel unified: voice, visuals, messaging, structure, and experience.
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Brand identity:
In-depth brand discovery questionnaire
Strategic direction (tone, visual mood, positioning insights)
Full logo suite (primary, secondary, submarks)
Curated colour palette & typography
Core visual language: spacing, hierarchy, layout cues
Brand guidelines PDF for consistent use
Optional add-ons: social graphics, stationery, packaging
Website:
Strategic site map & page flow (up to 10 pages)
Custom website design, tailored to your brand
Copywriting for each page (or refinement of your draft text)
Conversion-led layouts and gentle UX
Blog setup (if needed)
Essential SEO structure (titles, descriptions, headings)
Responsive desktop & mobile design
Launch-week support
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You're stepping into a new chapter of your business - new niche, new pricing, new level
Your current brand and website feel disconnected or outdated
You want one seamless process instead of two separate projects
You value clarity, consistency, and having everything built by the same designer who understands the whole picture
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A complete, aligned presence that feels “this is exactly who I am and what I offer.” Your brand identity and website work as one system: same tone, same feeling, same depth.
Clear messaging and thoughtful structure help your clients understand you instantly - and feel confident reaching out. -
An integrated, gentle, and fully supported experience.
1. Initial conversation
We talk through your goals, direction, and long-term vision.2. Booking & invoice
I outline the full workflow clearly and secure your project.3. Brand brief
You complete a brand questionnaire that lays the foundation for everything we create.4. Brand development
I design your full identity and we refine it together until it feels genuinely aligned.5. Website brief & draft copy
You receive a copy template and share your rough draft wording - simple thoughts are enough. I rewrite and refine everything into clear, structured, professional copy.6. Homepage design
You see the initial homepage, which sets the tone for the whole website.7. Full site build
I design and build all pages using your new brand identity for a fully cohesive experience.8. Refinement & launch
We polish every detail until the entire presence, brand + website, feels complete and confidently yours.
Our Approach:
Calm, Clear, Collaborative.
01.
INITIAL CONVERSATION
We clarify your goals, priorities, and the feeling you want your brand or website to evoke. This sets the foundation for a focused, aligned project.
02.
BRIEF & DISCOVERY
You complete a simple questionnaire that helps you share your vision, preferences, and direction. No overthinking needed, just honest, intuitive answers.
03.
STRATEGIC DIRECTION
I translate your brief into a clear visual + verbal direction: tone, mood, structure, and positioning. You see not just ideas, but the reasoning behind them.
04.
DESIGN DEVELOPMENT
I create your brand identity or website (or both), balancing clarity, aesthetics, and usability. Thoughtful concepts, never overwhelming options.
05.
REVIEW & REFINEMENT
We refine everything together until it feels aligned and complete. No revision limits, we work toward the right result, not a number.
06.
LAUNCH & SUPPORT
We prepare your brand or website for launch with final checks and guidance. And if you need help after, I’m here for adjustments, new pages, or ongoing support.
THE EXPERIENCE
Working together should feel clear, calm, and genuinely supported.
You don’t need perfect ideas or polished text, just your vision and the work you’re proud of. I take care of the structure, the clarity, and the details, so the process feels grounded from start to finish. If you’re ready for a brand or website that feels aligned, intentional, and quietly powerful, I’d be happy to guide you through it.