OUR STORY

We craft thoughtful resources for entrepreneurs and creatives: templates, websites, guides, and ready-to-use systems that make your business feel polished, effortless, and unforgettable. Beyond resources, we design bespoke web and brand experiences that merge strategy, storytelling, and style, bringing your vision alive in a deeply personal way. Every project is shaped with intention. Our goal is simple: to make your brand authentic, memorable, and unmistakably you.

Black and white photo of a young woman with shoulder-length hair, wearing a plain white t-shirt and high-waisted jeans, standing against a plain wall with her hands in her pockets, looking slightly to the side.

LANA
The Soft Voice Founder

I’ve spent over 8 years designing websites and brands across diverse industries, bringing 500+ websites to life with strategy, storytelling, and style. Before that, I captured stories behind the lens as a photographer, learning to see and feel beyond the surface. That sense of emotion now guides every pixel and palette I craft.

I’m not just your designer, I’m your creative partner, your sounding board, and the one who listens deeply so your brand doesn’t just look good, it feels right.