London. Hamburg
2025 - 2026

01.
overview

After twenty years, Finkernagel Ross already knew exactly who it was. The identity simply needed to catch up.

02.
03.
A digital profile or biography page featuring a black-and-white portrait of a man named Felix Finkernagel, who is wearing glasses and a light-colored polo shirt, sitting in a chair with a slight smile, with the text indicating he is a director and an accomplished RIBA architect with over thirty years of experience.
A contact information card for Finkernagel Ross Architects Ltd, including address, phone numbers, email, and social media links, placed on a marble surface.
04.
Photo of a modern kitchen with beige and wooden cabinets, a black-framed glass door, and a marble countertop with some decor items.
Services

Brand Identity
Website
Brand Guidelines
Print & Digital

02.   about
03.   footer
04.   homepage
05.
studio culture
A group of diverse people sitting around a table in a meeting room, engaged in a discussion, with bookshelves on the wall behind them.
the practice

Architectural rigour, softened by instinct. Refined, but never too perfect.

06.
07.
Photo of a brick residential building with large windows and a small backyard garden illuminated by outdoor lights, with trees and plants.
A definition page with five sections: Clarity, Design Integrity, Balance, Professionalism, and a header with the number 01. Each section contains a descriptive paragraph about project principles.
08.

Finkernagel Ross is an architecture and interiors practice working between London and Hamburg. The studio already had a very clear sensibility: precise, understated, but never cold. Our job was to translate that into a visual language that felt true to the practice as it is today.

We kept the identity intentionally simple, using typography, proportion and space to give the work a stronger presence. The website follows the same approach - clear, quiet and editorial, with enough character to feel recognisably Finkernagel Ross.

A screenshot of a website featuring a home interior image with a fireplace, a beige sofa, a pergola with black metal framing, and a walking space in an open living area.
06.   approach
07.   Values
08.   Studio
Text that reads "EFR: A Multidisciplinary Design Practice" on a black background with large gray letters E and R on the sides.
A cozy living space with a wooden chair, a large decorative vase with a plant, large window with sheer curtains, and a wall-mounted light fixture.
Cover page of a book titled 'F R' with the subtitle 'A Multidisciplinary Design Practice' in silhouette style, with construction lines visible.
10.
09.
09.   fr project
10.    logos