London. Hamburg
2025 - 2026

01.
overview

After twenty years, Finkernagel Ross already knew exactly who it was. The identity simply needed to catch up.

02.
03.
Website page featuring a black-and-white photo of Felix Finkernagel, a middle-aged man with glasses, sitting casually and smiling. The page includes his name, title, and a brief biography describing his experience as a RIBA architect and designer.
A business card or informational flyer for Finkernagel Ross Architects Ltd, providing their address in London, contact details, and information about the firm, with sections for different city locations and social media links.
04.
Modern interior kitchen with beige stone countertops, wooden cabinets, and a black metal framed glass door.
Services

Brand Identity
Website
Brand Guidelines
Print & Digital

02.   about
03.   footer
04.   homepage
05.
studio culture
A group of diverse individuals sitting around a table in a meeting room, engaged in discussion, with bookshelves on the wall behind them.
the practice

Architectural rigour, softened by instinct. Refined, but never too perfect.

06.
07.
The back of a brick house with a small patio, garden, and trees, illuminated by outdoor lighting at dusk.
A digital graphic with a brown background and white text outlining the core values of a professional organization: Clarity, Design Integrity, Balance, and Professionalism, each with a brief description of their principles.
08.

Finkernagel Ross is an architecture and interiors practice working between London and Hamburg. The studio already had a very clear sensibility: precise, understated, but never cold. Our job was to translate that into a visual language that felt true to the practice as it is today.

We kept the identity intentionally simple, using typography, proportion and space to give the work a stronger presence. The website follows the same approach - clear, quiet and editorial, with enough character to feel recognisably Finkernagel Ross.

Screenshot of a webpage for Finkernagel Ross, showing a living room with a fireplace, beige sofa, wooden bookshelf, and a glass door leading outside.
06.   approach
07.   Values
08.   Studio
Book cover titled 'E' 'A Multidisciplinar Design Practice'
Interior of a modern, minimalistic living space with a wooden chair, a large decorative vase with flowers, a wall-mounted light fixture, and large floor-to-ceiling windows with greenery outside.
Book cover with title 'F.R' and subtitle 'A Multidisciplinary Design Practice'
10.
09.
09.   fr project
10.    logos